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Top 10 Pharma PCD Franchise Companies In Odisha: In the same way, along with its vibrant cultural map Odisha transformed into one of the places of growing pharma sector of India. At present, the pharmaceutical market of the state is ₹ 3,837 crore and is expected to reach ₹ 4,045 crore by 2024 the market is rising at an average of 10-12 % per annum. Indeed, as the market demand for effective medicines becomes more prevalent in many cities and even in villages, many pharma firms are now getting into the business of selling pharma franchises. This creates fantastic opportunities for businessmen to start a business in an area that has no other choice but to expand.